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Re: SCRI Avid's Official Report

COW Forums : Apple FCPX or Not: The Debate

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Oliver PetersRe: SCRI Avid's Official Report
by on Apr 30, 2012 at 6:09:46 pm

[Craig Seeman] "So maybe this is the way to go for them. I enter treacherous waters with some folks here but maybe Isis moves to software management front end that works with a variety of hardware."

You're assuming that ISIS isn't making money. I doubt that big time. ISIS is an enterprise-grade storage solution primarily intended for broadcast and high-end post. As such it competes against Grass Valley, Quantel, Harmonic, EditShare, EMC, etc. That's a space that requires consulting services, training and other value-added items, which can't be supplied by software-only front-end management. You know, the market Apple walked away from, because it requires a lot of direct involvement without an iPhone-level of return ;-)

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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