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Re: SCRI Avid's Official Report

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: SCRI Avid's Official Report
by on Apr 30, 2012 at 3:59:23 pm

[Oliver Peters] "So moving to a 50% software base means lower sales on Avid i/o hardware."

That would be a "natural" occurrence given the opening up of Avid's NLEs. That would seem almost a "throwaway" comment unless there's more to that business model.

[Oliver Peters] ""Creative enthusiast" would be Avid Studio and also the M-Audio products, especially ProTools M-Powered. Maybe also Sybellius sales."

It seems the loses here are having a significant impact. I wonder what their changes would be in this area. Certainly they invested in making an iPad NLE.



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