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Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

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Tim Wilson

Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out
by Tim Wilson on Apr 24, 2012 at 1:20:45 am

[Herb Sevush] "I am saying calling the rollout a "success" needs a redefinition of the word."

Not for Apple it doesn't. They accomplished what they set out to do...at least part of which was to make crystal clear that the past is the past, and that their priorities going forward might have little to do with what mattered to you for FCP's first dozen years.

Mission accomplished?

What I've been talking about has absolutely no reference to FCP's 2011 customers. For them/you, a different story of course. So what looks to Apple like a glass very nearly full may look very nearly empty to you....assuming that you agree that there's a glass at all. And indeed, many here do not. :-)

(With apologies to those for whom X is exciting, whether in its current state or its future potential. I get that. For those who don't agree, I think in fairness that Apple has a pretty good track record of putting things together in new ways after blowing them up. Like Mac vis a vis everything that Apple had done before that.)

So I don't think that you and I disagree at all, Herb. You're looking at it from a customer's point of view -- which YOU SHOULD. As an exercise in "WTF?" on my part, the release of FCPX makes sense to me if I look at it from Apple's point of view, without any reference to its effect on current customers.

Which is what I'm saying Apple did. I'm saying that Apple placed their priorities AS APPLE, TO APPLE, ahead of their priorities as the people who set you on this path in the first place.

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

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Current Message Thread:

One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 6:03:31 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 7:57:17 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 22, 2012 at 8:22:03 am
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Steve Connor on Apr 22, 2012 at 9:48:22 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Phillips on Apr 22, 2012 at 3:02:25 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 9:03:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 3:37:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 3:39:31 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 4:05:03 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:05:56 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Simon Ubsdell on Apr 22, 2012 at 4:58:41 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:09:31 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Aranyshev on Apr 22, 2012 at 4:06:28 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 6:38:22 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 7:38:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:17:49 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:25:48 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:33:06 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:31:51 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:43:36 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:20:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:14:44 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 23, 2012 at 7:45:50 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:23:57 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 25, 2012 at 10:44:11 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 12:46:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Dennis Radeke on Apr 23, 2012 at 2:31:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 23, 2012 at 2:54:37 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:23:16 am
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:54:38 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:43:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:35:40 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:44:07 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:52:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:18:44 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 11:33:51 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:49:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 24, 2012 at 12:50:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:00:36 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:35:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Walter Soyka on Apr 24, 2012 at 1:06:40 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:18:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 10:30:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:42:58 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:33:09 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:12:43 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:38:14 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:17:41 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 2:43:09 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:55:05 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 4:02:53 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 25, 2012 at 5:29:30 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 25, 2012 at 6:15:23 am
  - Adobe can beat smoke by Richard Cardonna on Apr 22, 2012 at 8:30:34 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:00:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:33:35 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:38:03 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 9:02:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:12:15 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:20:20 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:02:54 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:17:41 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:29:24 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:41:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:48:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 24, 2012 at 1:20:45 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:32:33 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Gissing on Apr 24, 2012 at 1:58:23 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jim Giberti on Apr 24, 2012 at 2:28:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:39:15 am


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