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Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

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Chris Kenny

Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out
by Chris Kenny on Apr 24, 2012 at 1:00:36 am

[Herb Sevush] "Dedicated professional editors who's livelihood is based on the tools they use are not going to be put off by having to enter their credit card info at a website."

True. But winning new users now is probably the key to dominating the market in five years.

[Herb Sevush] "And I don't see typical Ap purchasers, used to buying games at $4.99 for their Iphone, purchasing $299 software for their as yet non professional video use. "

I agree that FCP X probably isn't going to be purchased by many casual hobbyists. But you're trying to divide the world into "dedicated professional editors" and casual hobbyists. That's not accurate. There are non-casual hobbyists, people interested in becoming professional editors, people who aren't technically professional editors but have some 'serious' reason to want to be able to edit video, etc.

Take, say, a high school student who wants to try to break into shooting and editing by trying to book wedding jobs. This kid isn't a 'dedicated professional editor', but it's not too hard to see him buying FCP X. (And if he's really interested in editing, who knows what kind of projects he'll be booking five years later?)

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Current Message Thread:

One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 6:03:31 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 7:57:17 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 22, 2012 at 8:22:03 am
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Steve Connor on Apr 22, 2012 at 9:48:22 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Phillips on Apr 22, 2012 at 3:02:25 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 9:03:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 3:37:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 3:39:31 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 4:05:03 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:05:56 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Simon Ubsdell on Apr 22, 2012 at 4:58:41 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:09:31 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Aranyshev on Apr 22, 2012 at 4:06:28 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 6:38:22 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 7:38:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:17:49 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:25:48 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:33:06 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:31:51 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:43:36 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:20:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:14:44 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 23, 2012 at 7:45:50 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:23:57 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 25, 2012 at 10:44:11 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 12:46:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Dennis Radeke on Apr 23, 2012 at 2:31:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 23, 2012 at 2:54:37 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:23:16 am
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:54:38 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:43:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:35:40 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:44:07 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:52:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:18:44 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 11:33:51 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:49:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 24, 2012 at 12:50:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:00:36 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:35:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Walter Soyka on Apr 24, 2012 at 1:06:40 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:18:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 10:30:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:42:58 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:33:09 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:12:43 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:38:14 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:17:41 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 2:43:09 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:55:05 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 4:02:53 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 25, 2012 at 5:29:30 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 25, 2012 at 6:15:23 am
  - Adobe can beat smoke by Richard Cardonna on Apr 22, 2012 at 8:30:34 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:00:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:33:35 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:38:03 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 9:02:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:12:15 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:20:20 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:02:54 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:17:41 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:29:24 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:41:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:48:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 24, 2012 at 1:20:45 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:32:33 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Gissing on Apr 24, 2012 at 1:58:23 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jim Giberti on Apr 24, 2012 at 2:28:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:39:15 am


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