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Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

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Chris Kenny

Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out
by Chris Kenny on Apr 23, 2012 at 10:48:29 pm

[Herb Sevush] "We seem to be talking in circles here. Yes they take the opportunity to rethink totally new products, but FCP was not a new product. They *chose* to make it a new product because they *chose* to rethink it."

FCP X was a totally new product because Apple had to rewrite it for technical reasons.

[Herb Sevush] "It was the market leader, it needed a 64 bit upgrade,"

This is misleading. There was no way to 'port' the existing FCP codebase to 64-bit, the way Adobe presumably moved Premiere Pro to 64-bit. Classic FCP was written directly on top of, and heavily tied into, Carbon/QuickTime APIs that will never be available in the 64-bit world. Yes, Apple did have the option of writing a totally new Cocoa app that was extremely similar to the old Carbon app (they did this with the Finder in Snow Leopard), but one way or the other the thing needed a rewrite, not an 'upgrade'. Given Apple's MO, it was predictable that they would take the opportunity to rethink some things.

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Current Message Thread:

One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 6:03:31 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 7:57:17 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 22, 2012 at 8:22:03 am
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Steve Connor on Apr 22, 2012 at 9:48:22 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Phillips on Apr 22, 2012 at 3:02:25 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 9:03:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 3:37:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 3:39:31 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 4:05:03 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:05:56 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Simon Ubsdell on Apr 22, 2012 at 4:58:41 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:09:31 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Aranyshev on Apr 22, 2012 at 4:06:28 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 6:38:22 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 7:38:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:17:49 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:25:48 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:33:06 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:31:51 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:43:36 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:20:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:14:44 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 23, 2012 at 7:45:50 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:23:57 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 25, 2012 at 10:44:11 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 12:46:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Dennis Radeke on Apr 23, 2012 at 2:31:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 23, 2012 at 2:54:37 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:23:16 am
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:54:38 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:43:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:35:40 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:44:07 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:52:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:18:44 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 11:33:51 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:49:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 24, 2012 at 12:50:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:00:36 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:35:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Walter Soyka on Apr 24, 2012 at 1:06:40 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:18:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 10:30:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:42:58 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:33:09 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:12:43 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:38:14 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:17:41 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 2:43:09 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:55:05 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 4:02:53 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 25, 2012 at 5:29:30 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 25, 2012 at 6:15:23 am
  - Adobe can beat smoke by Richard Cardonna on Apr 22, 2012 at 8:30:34 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:00:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:33:35 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:38:03 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 9:02:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:12:15 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:20:20 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:02:54 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:17:41 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:29:24 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:41:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:48:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 24, 2012 at 1:20:45 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:32:33 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Gissing on Apr 24, 2012 at 1:58:23 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jim Giberti on Apr 24, 2012 at 2:28:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:39:15 am


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