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Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

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Herb Sevush

Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out
by Herb Sevush on Apr 23, 2012 at 10:17:41 pm

[Tim Wilson] "I'm not saying that any of this was GOOD, or done for any right reasons other than the ones I mentioned: he wanted it to look and act like Apple, and he wanted it to do something completely new."

My point is that this works with consumer products because SJ was a consumer, he could understand their wants and needs without feedback because his feedback was all the guid he needed. This does not work with technical specialist software - neither SJ nor R. Ubilos is an editor and knows what would make for a "visionary" editing experience. They can make Imovie, a hobbyist editor, because they are hobbyists. To think that the same holds true for pro NLE editing is to think he could design a commercial airliner because he used flight simulator.

I am in no way saying your incorrect as to what actually happened at Apple. I am saying calling the rollout a "success" needs a redefinition of the word.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

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Current Message Thread:

One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 6:03:31 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 7:57:17 am
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 22, 2012 at 8:22:03 am
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Steve Connor on Apr 22, 2012 at 9:48:22 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Phillips on Apr 22, 2012 at 3:02:25 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 9:03:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 3:37:22 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 3:39:31 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by tony west on Apr 22, 2012 at 4:05:03 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:05:56 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Simon Ubsdell on Apr 22, 2012 at 4:58:41 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bret Williams on Apr 22, 2012 at 5:09:31 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Aranyshev on Apr 22, 2012 at 4:06:28 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 6:38:22 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 22, 2012 at 7:38:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:17:49 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:25:48 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:33:06 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:31:51 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 22, 2012 at 8:43:36 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:20:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:14:44 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 23, 2012 at 7:45:50 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:23:57 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Paul Dickin on Apr 25, 2012 at 10:44:11 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 12:46:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Dennis Radeke on Apr 23, 2012 at 2:31:05 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 23, 2012 at 2:54:37 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:23:16 am
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:54:38 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:43:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:35:40 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:44:07 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:52:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:18:44 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 11:33:51 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 23, 2012 at 11:49:32 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 24, 2012 at 12:50:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:00:36 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Richard Herd on Apr 25, 2012 at 10:35:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Walter Soyka on Apr 24, 2012 at 1:06:40 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:18:35 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 22, 2012 at 10:30:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:42:58 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jules bowman on Apr 23, 2012 at 12:33:09 am
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by David Roth Weiss on Apr 22, 2012 at 10:12:43 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:38:14 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:17:41 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 2:43:09 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:55:05 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 24, 2012 at 4:02:53 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 25, 2012 at 5:29:30 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Harlan on Apr 25, 2012 at 6:15:23 am
  - Adobe can beat smoke by Richard Cardonna on Apr 22, 2012 at 8:30:34 pm
- Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:00:02 pm
  - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 8:33:35 pm
    - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 8:38:03 pm
      - Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 22, 2012 at 9:02:06 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 22, 2012 at 9:12:15 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Bill Davis on Apr 23, 2012 at 4:20:20 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 23, 2012 at 10:02:54 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:17:41 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:29:24 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Herb Sevush on Apr 23, 2012 at 10:41:04 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 23, 2012 at 10:48:29 pm
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Tim Wilson on Apr 24, 2012 at 1:20:45 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Chris Kenny on Apr 24, 2012 at 1:32:33 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Michael Gissing on Apr 24, 2012 at 1:58:23 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jim Giberti on Apr 24, 2012 at 2:28:17 am
        Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out by Jeremy Garchow on Apr 24, 2012 at 2:39:15 am


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