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Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

COW Forums : Apple FCPX or Not: The Debate

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David Roth WeissRe: One Year Later, redux: Apple, FCPX and The Perfect Roll-out
by on Apr 22, 2012 at 10:12:43 pm

[Chris Kenny] "There is a long-term trend away from high-priced specialty products. Look at the long-term erosion of Avid's market share -- none of the fundamental factors that were responsible for that trend have changed. The idea that a high-end-only product will win the next round of the NLE wars runs contrary to all of this. It's highly unlikely."

I don't agree with most of your premises in the paragraph above Chris. Your appraisal of Smoke as a "high-end only" product is no longer accurate.

The fact that $3500 Smoke 2013 combines ease of basic editing with a whole lot of Flame under its hood, makes it supremely valuable to almost every editor now, from rank beginners to the most knowledgeable experts, so long as they have higher aspirations than YouTube.

Think of it like the new Hyundai Genesis 3.8 / R-Spec 5.0 - you don't have to be a race driver to want 439 horsepower under the hood. It's not cheap, but it's got what the high-end competition has when you really need to step on it, but for a fraction of what the high-end costs.

David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com

Sales | Integration | Support

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.


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