Re: One Year Later, redux: Apple, FCPX and The Perfect Roll-out

[Bill Davis] "That certainly worked for song sharing, and it's really a shame the iTunes store couldn't compete on price...oh wait, was "value" ever a factor here? I wonder..."

Apparently value isn't a factor or FCPX wouldn't be in the running. See how easy it is to play that game. Bill I'll bet dollars to donuts you've never tried Lightworks, I doubt you know anything about it, but in your Apple blindness you think you can make a case for X having more value than Lightworks. I suggest you do some do some research.

[Bill Davis] " "[Chris Kenny] " FCP X is from a different world than competing NLEs. But that world isn't the consumer market. It's the future. And it's arriving fast."

Oh please, spare me."

Can't fault that reasoning, Herb. I suppose because you forgot to include any. "

I was referring to the cliched nonsense of the trope "It's the future. And it's arriving fast." That's as meaningless a statement as you can find. You know what's in the future and coming fast? Increasing entropy. Death. Another Yankee World Series victory. Tomorrow.

[Bill Davis] " Chris pretty clearly outlined his foundation for thinking that X is a play for where the market is going. What's your reasoning for defending that the market should keep pushing where it was going in the prior era?"

And other than the "taxonomy" of tagging, I found fault with each of his arguments. As for why I think the market should honor previous workflow considerations - for the same reasons I thought the DVORAK keyboard a dumb idea, and that keyboard makes a lot more sense than X. I also never thought Esperanto had much of a shot. In both cases the prize wasn't worth the price.

[Bill Davis] "As Tim compellingly outlined, that was an era of constantly bolting new features into old code to protect the functions that were useful to a minority of users - and that historical approach was prioritized ahead of providing better performance for more users, on more classes of machines, at a lower cost."

And I am patiently explaining that the upgrade could have preserved what was valuable in the old without tossing the baby out. Adobe and Avid among many others have managed to upgrade their basic software without destroying the workflow of their users. Apple chose not to, basically because Steve Jobs found it hard to edit his family's home movies. Now there's a great reason for change.

Herb Sevush
Zebra Productions
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nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf