Lots of false assumptions have to be in play for this to work.
The two most obvious:
There are actually three players in the game, not two.
Apple, the so called "Hollywood" aka Professional Editors, and the Casual Editors.
The assumption that Apple can only cater to one type of client. Almost every manufacturer, and service provider regularly sells to both the high-end elite customer, and the plain-Jane, or gray flannel customer. It is a standard business practice, and often (like in the case of FCS and Shake) not very difficult to do. Apple has simply chosen not to, hoping to cover their tracks with the fan base or the RDF.
Scott Sheriff
Director
http://www.sstdigitalmedia.com
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair
Where were you on 6/21?
