Re: One year later...

[Chris Kenny] "Adobe wouldn't suffer all that much without Premiere. After all, it hasn't been taken very seriously to date, and they've been doing just fine. It's not clear how many additional copies of Creative Suite Adobe can even sell by improving Premiere. For instance, if we decided to migrate to Premiere here, it would result in zero additional sales for Adobe, as the systems we'd use it on already have Creative Suite licenses which were purchased to get Photoshop/Illustrator/AE/Encore. This is probably true for a lot of potential Premiere users."

I think many people miss what I consider to be the main point - namely the workflow of Production Premium in its entirety. In this case, Premiere Pro is the 'hub' application - where things like After Effects, Photoshop and others feed into the main organizational, story-telling tool.

From a business side, lacking a serious NLE client in the suite WOULD hurt sales because it would be incomplete. While Avid, FCP, et al users wouldn't be affected, there are many MANY who would.

Your statement of using Premiere Pro would increase Adobe sales by zero is true for you and others, but for many larger organizations who are determining which NLE to use in the future, they have different groups like graphics vs. editorial that would result in new seats. As a person who primarily focuses on broadcast and large media companies, I've seen many different variations of this over the last couple of years.

http://adobe.ly/yE60YD

The above is a statement of 2010's growth in video - prior to FCP X. I can tell you that our growth for 2011 with FCP X out in the wild wasn't too bad either. ;-) That growth had to come from somewhere and I would tell you that it's my personal belief that it comes from a complete suite of tools and workflow that are most compelling to those users who purchased Production Premium in the last two years.

While you may dismiss Premiere Pro (and that is your prerogative) , there are evidently a number of people who are taking Premiere Pro seriously in the pro market.

Respectfully,
Dennis - Adobe guy