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Re: One year later...

COW Forums : Apple FCPX or Not: The Debate

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Andrew RichardsRe: One year later...
by on Apr 21, 2012 at 4:11:19 am

[Andrew Kimery] "For better or for worse Avid and Adobe need higher-end users so, as long as there is competition, those companies will cater to those higher-end users."

I agree Avid needs the high-end customers, since they buy the big iron that makes Avid its real money. Adobe? They make money by selling as many copies of CS6 as they can (among their other product lines, which are actually a much larger portion of their overall business), and they sell more CS6 if they target the broad middle as much or more than the very high end. Courting the high end is good for Adobe's marketing and mind-share, but it doesn't make them proportionally more money since they aren't in the hardware game. A seat of CS6 sold to a wedding videographer makes Adobe the same amount of money as a seat sold to a Hollywood editor. There are a lot more of the former than the latter out there.

Best,
Andy


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