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Re: One year later...

COW Forums : Apple FCPX or Not: The Debate

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Chris KennyRe: One year later...
by on Apr 21, 2012 at 1:50:33 am

[Andrew Kimery] "Maybe I'm reading too much into it, but that plus other things that happened signals to me that Apple is targeting a different demo w/FCPX."

See, I think this is the key point. People are assuming that because FCP 7 had these high-end features and 10.0.0 didn't, it means Apple's focus has shifted, presumably with long-term implications for high-end users.

But I think people may be misjudging what FCP's primary target market actually was. What if FCP has always been primarily targeted at the wider world of video editing, and the main reason it had high-end features 10.0.0 lacked is some combination of the fact that a) it had been in development for long enough for Apple to get around to lower-priority niche market features and b) it was actually an outside acquisition in the first place, meaning even the 1.0 release might not have fully conveyed Apple's focus?

If this is true, it stands to reason that if Apple's focus managed to produce a tool that met the needs of high-end users last time around, there's no reason to believe it won't do so again.

--
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