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Re: One year later... NOW: standardizing on one tool or using them all?

COW Forums : Apple FCPX or Not: The Debate

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Aindreas GallagherRe: One year later... NOW: standardizing on one tool or using them all?
by on Apr 20, 2012 at 9:30:08 pm

for sure, you swim in different scale facility waters - we're more darting our gaze madly in all directions -

Although nicely, everyone seems to be holding out choccie bars and profoundly better software?

it does feel like Adobe are stepping up in a particularly serious way - and with clear meaning and intent. Thank God frankly.
that adobe guy who was demoing at Nab on fresh DV- he was making camera eye contact as often as he could when he was outlining the scale of change in the app. right down to the nitty gritty, like footage in use indicators in the bin, scrubbing IO set clip methodology in the bin etc.
nevermind the new trim architecture.
You have to feel Adobe are palpably serious here. And the only way they make money is if we buy the thing.

....and then, in the case of Avid, we're getting crisp twenty dollar bills! and a lot of them - simply to get on board with an industry lodestone.

it's not too shabby really.

http://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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