Re: One year later...

Personally, I think building a facility around Avid products to be a bit risky at this point. I just don't see them making any moves that will pull them back from their decline. Of course NLE software is cheap and that they are no longer proprietary in much of their lower cost hardware means a future switch wouldn't be too difficult or expensive.

I'd be concerned about their more expensive hardware though. Ironically that's most important to their revenue and profits. One of three things, I suspect, will have to happen, they either change their business model, they're sold, they fold. Folding isn't immediate because their debt situation isn't bad. The question is what is dropped given the first two possibilities. That question, IMHO, should gnaw at the decision makers as much as any Apple makes. To me the key difference is, I suspect, It would be much easier to move from Apple (and some have done that) than to move from Avid if one is invested in their more expensive hardware.