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Re: One year later...

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: One year later...
by on Apr 20, 2012 at 4:11:36 pm

I'd add that the approach a new facility makes vs a well established facility makes may be very different. Today someone may consider starting with just a few FCPX seats, iMacs, DaVinci, ProTools and find a much lower point of entry. I think as the broader "middle" moves up the ladder they will overtake the older facilities. FCPX will continue to develop the features as those facilities grow.

On the other hand, established facilities have work flows they can't (nor shouldn't) break from and FCPX is missing key elements for them and waiting and guessing just isn't a good business decision for them.

Even RadicalMedia had to wait until FCPX got to a point it could meet his current facility needs. For some facilities waiting was not a good financial option. It's interesting to show how Evan and Mark, seeing the same product, made different decisions. It's not about right or wrong, the business models for the facilities are probably different. The workflows they needed supported are probably different.

Given SCRI numbers, Apple in all likelihood made sound decisions based on their own business model. I expect FCPX's growth pattern will be primarily in new facilities. As the industry changes, FCPX will, at least, be one of the leaders (IMHO). I don't see this much different that FCP legacy actually.



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