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Re: The Fog Thickens

COW Forums : Apple FCPX or Not: The Debate

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Chris HarlanRe: The Fog Thickens
by on Apr 19, 2012 at 4:04:30 pm

[Tim Wilson] "Quoting an earlier post, [Craig Seeman] "12 years ago Avid announced they were no longer going to support the Mac. The backlash probably changed their mind."

I agree with you, Craig, with a historical tweak. There were indeed a number of company people wandering the floor at NAB 1999 yapping about the end of Mac, the world, etc. but *the company itself* never made any such announcement. In fact, Avid was adamant in its public commitment to staying on Mac and working with Apple.
"


FWIW, I can personally confirm this. I was at NAB that year and was told on the floor by Avid staff that they were moving away from Apple. As I recall, everything was running on HPs. Back in LA, however, I discovered a few months later that that view may have represented the feelings and resentments, wishes and desires of a number of employees, but was not the official view of the company. I've never really gotten to the bottom of what happened there, and there is quite a bit of historical disconnect, where people who were close to Avid deigned it ever happened. But, I heard it with my own ears, and have talked with many over the years who have heard it as well. If someone can ever shine a light on what happened there, I'd love to know.


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