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Re: Apple are hilarious

COW Forums : Apple FCPX or Not: The Debate

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Oliver PetersRe: Apple are hilarious
by on Apr 19, 2012 at 12:47:14 am

Let's inject a little reality into the discussion. I was given the same numbers.

First of all, we have no idea of SCRI's statistical methodology, such as sample size, geographical testing, etc. Second, there's no clarification of whether some of the same people/facilities who bought one NLE may have also bought the other. Third, there's no compensation for how many may have bought FCP X and decided not to use it, or how many started to use Premiere Pro because they already owned it. Remember this is a percentage of FCP sales, NOT FCP X sales. So it likely also includes purchases of FCP "legacy" up to and even after the launch of X. The point Apple was trying to make, was not about the actual percentages as an absolute, but rather to point out that they were maintaining market share.

The claim by Apple is that there are now more installed users of X than legacy. Why doubt that? Plenty of new users (amateurs and students) have been added to the fold. The bottom line is that you shouldn't put much stock in the numbers, but conversely, don't believe that X is going away.

On the NAB floor, there are plenty of workflows being demonstrated in conjunction with X, including from folks like Quantel.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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