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Re: The Fog Thickens

COW Forums : Apple FCPX or Not: The Debate

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Chris KennyRe: The Fog Thickens
by on Apr 19, 2012 at 12:28:28 am

[Joseph Owens] "And while its nice to think that it alludes to some kind of prescience or Hidden Understanding, you also have to comprehend the degree to which the game bent to his individual force of gravity, that was like the Einsteinian "warped space-time" which really means that the puck position, like gravity, was a tendency that found Mr. Gretzky, and why not if you are the leading scorer of all time?"

This raises another interesting point as well. It's not like Apple just passively observes where markets are headed and figures out how to get in front of them. Take what they did with the iPhone -- they looked at a market where their traditional strengths weren't necessarily going to be useful and asked themselves "How can we ship a product that is based on our traditional strengths, and bends the entire market toward valuing products built along those lines?" The abrupt discontinuation of FCP 7, some of the features Apple has chosen to leave out of FCP X (e.g. deck control), the adoption of Thunderbolt, FCP X's pricing and distribution model -- Apple is up to some hardcore market engineering here.

--
Digital Workflow/Colorist, Nice Dissolve.

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