Re: Apple are hilarious

that's the part I don't get - either Apple calculated that they could roll over professional practise with aggressive updates and massively cranking the reality distortion machine - or - they were happy to bifurcate editing methods in the medium term.

As you say, I myself glommed onto FCP because I knew I was getting easy access to the real deal ladder. that kind of goes with ambition.

Given that the paid industry of editing appears to be busily wrapping FCPX in concrete before depositing it in fresh water: that internal ambition argument for someone setting out to engage with editing - on the highly one off FCPX paradigm - it's a bit shaky?
Aren't they going to be reading about what their adored films/docos were cut on? Isn't that how this works?

http://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics