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Re: The Fog Thickens

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: The Fog Thickens
by on Apr 18, 2012 at 11:51:23 pm

Example, Company X sells you a product for $60,000 and pulls the plug on it long before you get a reasonable return on investment. You're now faced with a huge expense.

Company Y sells you a product for $1000 and within one year you've made many times that. Then pull the plug on it and it only costs you another $1000 to move to another product likely to give you the same or better ROI. No big problem. Move on.

Imagine Company Z sells you a product for $15,000 and then next week announces they will sell an improved version of the same product to all your competitors for $4000, now making it harder for you to get the ROI because they've just facilitated competitive growth, probably limiting your growth in the same target market.

Any number of the above were concerns for any number of facilities resulting from actions by any number of companies along the history of post production give or take changing some of the details.

One of the worse case scenarios was a company I worked for that bought two CMX6000 systems along with an enclosed room to burn glass discs to use in the systems.

You might find this an interesting read.
http://www.smpte-ne.org/articles/eulogy.html



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