Re: Apple are hilarious

[Aindreas Gallagher] "Even for Apple that is a ludicrous pronouncement. How do they keep a straight face? They've just gotten hosed for a year, the release was a shambles, and barely anyone is using the thing. "

I seriously doubt the SCRI report Apple is citing contains falsified data or that Apple is misrepresenting it.

When you say nobody is using FCP X, I think you're operating under the unspoken assumption that feature film and broadcast TV editing dominate the pro video editing market. They don't in any numerical sense. Apple understands this. Instead of waiting until they had a feature set suitable for demanding high-end customers, Apple shipped when FCP X had a feature set that made it to the much larger low-end market, and then turned its focus upmarket only after already having a product out there for more mainstream editors to buy. These numbers validate that decision.

As I just noted in another thread, FCP X is the top-grossing app on the App Store (ignoring Lion, since it's not an app). While this isn't definitive, because there are, of course, many apps sold outside of the App Store, this probably makes it one of the most successful apps on the platform.

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Digital Workflow/Colorist, Nice Dissolve.

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