Apple are hilarious

quote in this bit:

http://www.postmagazine.com/Press-Center/Daily-News/2012/Apple-reveals-futu...

so the quote goes..

"Apple also pointed out.. that reports suggest.. that the company owns 52 percent of the market when it comes to new seats. Additionally, Apple notes that there are now more editors working with FCP X that with Final Cut Pro 7."

"Apple then went on to say that the moon is a tomato, your watch is now in their jacket pocket, and as they control reality, you should be careful what you say"


So Yes - I made the second quote up, but seriously?

Even for Apple that is a ludicrous pronouncement. How do they keep a straight face? They've just gotten hosed for a year, the release was a shambles, and barely anyone is using the thing.
And the application has the brilliant ability to homicidally self destruct taking all your work with it.
they're just mad coming out with PR guff like that. Mad. It sounds crazily disconnected from reality.

Although I do rather like the image of Apple sitting in a super secret hotel suite, allowing a select few into the royal court to hear them say any crazy dream world stuff that comes into their heads.

I can't believe they didn't get around to saying that they were re-inventing the puck skating revolution of the future of editing.

http://vimeo.com/user1590967/videos
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics