Re: The Fog Thickens

[Andrew Richards] "Terence Curren said he tried to line up someone, anyone, using Premiere Pro for film or TV work to come to this year's pre-NAB Editor's Lounge. But he said he couldn't, even after calling Adobe. Was Team Coco unavailable?"

Maybe the folks from Monsters, Social Network, Hugo, Act of Valor and Girl with the Dragon Tattoo were all unavailable?

Premiere Pro appeared in various capacities in all these workflows. It is certainly making inroads.



[Andrew Richards] "What gives? If every film and TV pro is flocking back to Avid, why are they back in the red? Was everyone waiting for CS6 to hop to Premiere? Does Smoke 2013 change everything?"

Walking around the Adobe, Autodesk, and Avid booths here at NAB, I am hearing a lot of questions to the demo artists that start with "So I'm using Final Cut 7, and..."

I think a lot of people are still holding on to FCP7 and are just starting to evaluate their options now.



[Andrew Richards] "I feel like this NAB asks more questions than it answers for me. What about you?"

True -- but it's still pretty early for answers. Apple and Avid have already played their hands with major updates, FCPX and MC/Symphony 6, respectively. Adobe and Autodesk have now played theirs with their own major updates, CS6 and Smoke 2013 -- neither of which are shipping yet.

Once all the cards are on the table later this year, the market can start picking winners and losers. We've still got months of fodder for discussion here, if not a few years. I'd be very surprised if the bulk of FCP7 refugees all chose the same new NLE.

Walter Soyka
Principal & Designer at Keen Live
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