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The Fog Thickens

COW Forums : Apple FCPX or Not: The Debate

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Andrew RichardsThe Fog Thickens
by on Apr 18, 2012 at 3:58:00 am

So all the cats are out of their bags. Smoke's new UI and new price, CS6 in all its glory with OpenCL buds appearing next to the CUDA flowers, Avid doubling down on discounts with the Symphony crossgrade, Blackmagic managing to stun everyone again, and Thunderbolt goodies everywhere, even on PCs.

Oh, and Apple is predictably quiet, lurking in some nearby hotel suite conducting clandestine briefings for hand-picked somebodies.

Walster Biscardi reports FCPX is still very much instrumentum non grata and that Apple is either On Notice or Dead To Me for most editors he's spoken with at NAB.

Terence Curren said he tried to line up someone, anyone, using Premiere Pro for film or TV work to come to this year's pre-NAB Editor's Lounge. But he said he couldn't, even after calling Adobe. Was Team Coco unavailable?

Avid says they are losing money again, and it is the "creative enthusiast" market that is hurting them the most.

What gives? If every film and TV pro is flocking back to Avid, why are they back in the red? Was everyone waiting for CS6 to hop to Premiere? Does Smoke 2013 change everything?

I feel like this NAB asks more questions than it answers for me. What about you?

Best,
Andy


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