Re: What if there actually IS a new Mac Pro?

[Richard Herd] "From Apple Final Cut Pro's brand position, anyone can be the next Robert Rodriquez if they only buy this software. Neither Avid nor Premiere have that brand position. Bottom line is: "FCP" is literally worth more than just the potential hardware sales."

Respectfully, I think this is how FCP users perceive the FCP brand.

Other communities have a different perception. As a counterexample, there's a considerable indy effects and finishing community gathered around After Effects that doesn't see what makes FCP so special. From their perspective, Premiere Pro works well, works on cheaper commodity PC hardware configurations, and provides better value with Photoshop, AE, and Encore in the Production Premium Suite.

That's not to say that I disagree with your point that FCP is an aspirational brand -- just that its ubiquity is not assumed in other circles.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events