We do not doubt for the second that as you say "Less on the desktop, more on the web." But just as everyone years ago was saying that video for the web was just around the corner, that corner ended up taking longer than the early adopters wished it would because human nature is pretty consistent -- so it took about a decade longer than many thought it would. (Believing it would get here much faster is what destroyed Media 100, who changed their company focus to the web.)
I personally believe that in a day not far away we will see -- for example sake -- no more Adobe Creative Suite boxes. We'll log onto Adobe Cloud to use their software. Software companies for years have been trying to enforce EULAs that the courts have over-turned time and again, and not only does the cloud rid them of piracy issues but also ends the argument -- the software's theirs and we'll all pay for the time we use it.
I also personally believe that one day not far away, Apple will realize that they are selling an experience and that they now have such a huge warchest of monies to burn, that they can afford to partner with "controllable" vendors that can help sell that experience into markets that Apple no longer wishes to directly support themselves.
Yes, I could be wrong. I've called some wrong shots like everyone has. But I've also nailed quite a number of things over the years too. I'd love to see an HP workstation running the Mac OS. It would be an interesting turn of events, wouldn't it?
Best regards,
Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine
A 2011 FOLIO: 40 honoree as one of the 40 most influential publishers in America
http://www.creativecow.net
Creativity is a process wherein the student and the teacher are located in the same individual.
"Incompetence has never prevented me from plunging in with enthusiasm." - Woody Allen
"Be who you are and say what you feel because those that matter, don't mind -- and those that mind, don't matter." - Dr. Seuss
