Re: Oscar irony

q[Shane Ross] "This is one thing I just don't get. Doesn't matter what tool was used to make the film. They don't say "man, that Craftsman Wrench was behind the Ford F150 winning the JD Power and Associates award for 2012..."
"

Sure it does, because now the tool those guys used to win two years in row has been "end of lifed" by its developers, and that's is ironic, just as Oliver said.

Why is it ironic? Because it's very hard to win an Academy Award for Best Editing two years running - and the guys that won chose to edit on a NLE they obviously liked and found extremely useful, but which Apple has decided to kill for some unknown reason in spite of the fact that it was extremely well-liked by many thousands of editors, including some of the very best in the world.

That my friends is ironic, and Oliver was right on target by identifying it as such.

David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com
http://www.ProMax.com

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.