Re: Is the name clouding our judgement?

would we be trying so hard to make FCP X work for everything, if Apple had, in fact, named it "iMovie Pro"?

A rose by any other name is still a rose.

Either a new product iMovie Pro or perhaps a more fitting upgrade to Final Cut Express would still generate a lot of questions albeit less initial anger or frustration from many FCP7 professionals. The other posts to the topic are correct in my opinion. Things would be calm until version 10.0.3 when all hell would break loose that Apple was providing more capable tools to Express users than the pros! Given FCP7 saw no more updates, many would be apoplectic! By then it would be obvious that Apple had forsaken FCP.

Certainly it would seem the pros would be forced to look elsewhere without a glimmer of hope for something thrown their way. The path Apple took however likely does give assurance to the pros that the FCPX product is intended for them and will be improved going forward. As has been documented, FCPX has had many problems beginning with the launch strategy and timing and the retirement of FCP7 when obviously FCPX was not a replacement for all FCP7 users. In spite of the rough start, the pros now have a direction and a choice to make between Apple and other vendors. With iMovie Pro or FC Express X, Apple would not be in the pro game at all in the minds of most.

Rick Lang

iMac 27” 2.8GHz i7 16GB