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Re: Beats by Dr. Dre???

COW Forums : Apple FCPX or Not: The Debate

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Bill DavisRe: Beats by Dr. Dre???
by on Jan 21, 2012 at 6:42:29 pm

[Daniel Frome] "I'm seriously beginning to think that you don't actually care about FCPX at all, but have found a golden way to troll us all into useless debate. I look at this debate forum and realize the pattern... you sir, are definitely going to have the last laugh.
"


Don't know about the last laugh bit. It's not my intent. My intent simple. I see X differently than a lot of other people do. And I think the alternate view is deserving of a public airing. Period.

And specifically about this post, I wasn't trolling at all. I was pointing out that the reality that "standards" for what can be considered professional tools are not set in stone - but increasingly flexible among the ultimate arbiters of business success - todays consumers.

I suspect that some here find that on-topic and useful. Or not.

Look, particularly on this board and in this forum, FCP-X has taken what I consider a grossly unfair beating.

It was never either salvation or damnation - but a narrative was developing here that painted it with a single brush - that of being "unprofessional."

I rejected that from day one. Still do. Vigorously. That same rap is layed by some on my kids headphones. But he loves them passionately. So is he wrong? Is he ignorant because he enjoys something that don't meet my personal standards? (Acttully, I gave them a listen and found myself really liking them - so go figure!)

Probably because my whole career has been reasonably non-traditional and the practices that have worked best for me were never the ones that depended on large institutional support - but more those that empowered me to learn and do things that stretched me as an individual.

The loudest voices damning X were those who kept saying it was "unprofessional" by defining "professional" in narrow terms of the view from their institutionl workflow or large post house seat. They weren't "wrong" just limited in perspective. (As am I, I freely admit.)

I haven't held a "seat" in a big corporate production structure for more than 20 years. I don't aspire to those, nor claim to know what't necessary for success in those. But I am an outsider that regularly gets invited into those organizations to observe (as I did in TV stations early in my career) participate as a freelancer (as I also did for much of my career) and finally, create and sell finished work for clients as a turnkey production operation concentrating largely on corporate communications.

I know what CEOs and Corporate Presidents like - what their SVPs like - and what their designated reps will approve to pay for. That's good enough for my business model. Plus I love, love, love what I do. (tho it drives me nuts sometime.)

That I help anyone understand anything about editing from my perspective is an accident of the fact that most of the time, that's the core of my job — looking at how stuff works and translating that for others, primarily in visual, but often in written, or even auditory form.

Honestly, this is not primarily about ME as an editor or pundit or prognosticator. It's about my understanding of the software - which is somewhat better than most since I"ve been sitting at it for six months now - but likely no where near as good as others who have different critical thinking skills or who bring different evaluative criteria to the assessment. I can (usually) slough off comments directed at me personally. But I have a pretty low threshold for comments that badly malign the tool - when my direct experience tells me that reality is nothing like what's being bandied about.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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