Beats by Dr. Dre???

Don't precisely know why I thought this relevant to post here, but I was scanning Gizmodo and since my wife's brother bought my kid a pair of "Beats by Dr Dre" headphones for Christmas, he's been stuck to them like Linus and the blanket.

So this line of reasoning from the story caught my eye.

START QUOTE from a GIZMODO article written by Adrian Covert posted on 01/20/12

We live in a time when everything can be tuned to individual preference. The entire concept of subjectivity is arguably embraced more now than in any other era. This platonic ideal of ideal forms, whether it be audio, visual or otherwise, is not a concern for many people today. (Hell, look at Instagram)

SNIP

Beats by Dr. Dre are popular because they don't reproduce music as much as they transform it. They are the right headphones for the current era, because their design "customizes" the sound for the listener who wants bass. Music is never finished; we can chop and screw, add bass, slow it down 100x, mash it up with something else. And people will buy headphones that finish the music in the way they like.

It may not be your sound, but it's not necessarily a wrong sound.

END QUOTE

I don't see this as a direct reference to X, or to "traditional workflows" or anything really. Just an interesting way to look at alternative thinking about what some specific audiences want in today's society.

Plenty of photographers composite a dozen images together to create one final image that is totally "unreal" - but incredibly visually pleasing.

I'm personally not going to transform my workflow in order to insure that I perfectly capture audio from 20hz to 100 hz in order to have all my future videos sound "fabulous" to Dr. Dre attuned ears - but I still thought the different take on what "quality" means to various consumers and audiences was worth sharing.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor