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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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John MoffatRe: Bunim/Murray chooses Avid
by on Jan 5, 2012 at 6:03:13 pm

I think FCPX is more of a threat because the skill base to use FCPX and get professional results is a lot lower than any other editor IMO. The automated way it manages media in the background and the trackless timeline requires less of a learning curve. The way FCPX controls how you edit, hides advance features, standardises timeline aspect ratios might annoy professional full time editors but this also reduces the chance to screw the edit up. If you are an up and coming assistant producer doing a rough cut isn't this the ideal NLE for you? Let's not forget how cheap it is as well.

Maybe I'm wrong but I can see FCPX being used in-house on producers laptops in a way Avid and Premiere can't be. There will be more in-house time and less at the post houses. Many shows require high-end finishing only a post house can offer. Many do not. It's not an all or nothing equation but it is clear the balance is changing and FCPX could be an important part of the change... when it stable... less buggy... and has better xml inter-change...


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