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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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Franz BieberkopfRe: Bunim/Murray chooses Avid
by on Jan 5, 2012 at 4:36:28 pm

[Oliver Peters] "I think what all of this points to is that we can no longer (and shouldn't) place all of our eggs in one basket"

Oliver,


I think this is an interesting point (and it's been discussed here before). The drop in costs of software and hardware supports this approach (though we do seem to be reaching some sort of plateau in that respect).

On the other hand, it does suggest that software should be evaluated on how well it functions in the context of collaboration.

When FCPX (one might say, "proudly") can't open legacy projects while competing NLEs can, it does seem to suggest a certain counter-collaborative philosophy. While it's hard to count them out until they figure out what they really want to do with XML, what I've said above does align with their consumer strategy.

It'll be interesting to see what comes of the Adobe / Auto Duck collaboration.


Franz.


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