Re: Bunim/Murray chooses Avid

[John Moffat] "but the industry is changing fast, the technical side of making content is becoming easier and cheaper and importantly broadcasts days are numbered...."

The technical side is becoming harder day by day: more formats, more codecs, more wrappers, 3D, 4K, MXF, AVCintrad, AVCHD, DNxHD, is ProRes dying, what about the quicktime gamma shift - just how much more complex do you want it to get? And if you think an individual Ap is going to protect you from having to understand these elements, then there's a bridge in brooklyn I would like to sell you.

As for Broadcast, get back to me when a broadcaster goes under. There are more cable channels than ever producing more shows than ever for a growing audience. Doesn't seem like a funeral to me. Lower ratings for individual networks does not equal the end of broadcast TV.

Herb Sevush
Zebra Productions
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nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf