Re: Bunim/Murray chooses Avid

I think what all of this points to is that we can no longer (and shouldn't) place all of our eggs in one basket (NLE, company, platform, etc.). The tools are cheaper so why not enlarge the toolkit? I think Apple is perfectly fine with that as their strategy. No need to do it all. From a user standpoint, it's obvious that it has been foolish to put all of your trust in one company.

Many folks have viewed FCP, Avid, PPro, AE (insert your preference here) as the one place that they have to do everything. That's changing and the FCP X process has forced everyone (at least in the FCP world) to re-evaluate their post production strategies. FCP X may never be up to the task of doing what Media Composer does in the collaborative editing world. For some the mix will be FCP X for cutting and something else for finishing. Or maybe one tool for short form and another for long form. It just means the world is no longer a simple, neat little place.

Toss in Lightworks and Media 100 for fun. The game isn't over yet.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com