Re: Bunim/Murray chooses Avid

You're right, businesses aren't picking them up, but I don't know anyone who uses them at home that doesn't wish they had them at work. I've talked to people who wanted to use a MacBook for their office-to-home work, and even though it can get the work done, convincing the boss to let them is another story. (Sometimes they can, sometimes not.)

I've also talked to IT guys that would be fine making the switch to Macs, but they can't convince their bosses it would work because Apple can't or won't provide a 5 year plan for their products. Everyone else does, and that's what the boss wants to see. (Of course, those plans don't really amount to a hill of beans, but try telling a middle-man MBA without a creative bone in his body that. That's just corporate inertia.)

My point is that pressure on employers is going to continue to mount, but the companies won't know how to change to meet their workforce desires (and probably get better productivity) because Apple is going in the other direction. Again, Apple could be aware of what demand they are creating and plan to take advantage of it, but it doesn't look that way.