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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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Shane RossRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 11:10:37 pm

[Jeremy Garchow] "I have no idea why you LaLaLand folks aren't on Avid already. Why keep wasting time with anything else if it's in 95% of the rooms in LA?"

Because many places have a lot of money invested in FCP, and infrastructure surrounding it. Meaning shared media servers. Those won't work with Avid. That's what the main cost of going to Avid will be to Bunim/Murray...swapping out the XSAN storage (nearly 200TB of space) with Avid ISIS systems. They can afford it. Not everyone can.

But LA companies are also known for sticking with what works for as long as they can. I know several places still cutting on Avid 7.0 ABVB systems...on PowerMac 9600s. Because it works. Many still on Meridians too.

Shane
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