Re: Bunim/Murray chooses Avid

[Jeremy Garchow] "From all the mixed messages that have been floating around here, I have no idea why you LaLaLand folks aren't on Avid already. Why keep wasting time with anything else if it's in 95% of the rooms in LA?"

Jeremy, it is just not that simple. I'm still on FCP 7 because I'm really fast on it, I like the interface, and there is still a huge infrastructure out there that involves ProResHQ and Macs. There are many very large boutiques and production companies that are FCP 7 only. Bunim/Murray was all FCP until this announcement. Trailer Park still is. There are many others. Nearly all of the post house out here have as many FCP seats as they do Avid seats. Even if I wanted to go all Avid tomorrow, I couldn't because of the way I'm tied in to all my clients. THAT is why there is all this talk and trying to figure out how to move. I know--at this point--that I will eventually be all Avid, but I have to work in step with my clients, and my client's clients. And some of those clients are very big ships that do not turn on a dime.

The reason that so many of us are on FCP is that it was a refreshing change from Media Composer. Given a choice, I'd stick with FCP 7 because I like it. I'd like things to stretch out a little longer, but if the herd is beginning to move...