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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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David Roth WeissRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 8:33:05 pm

[Oliver Peters] "I think the point being missed is that FCP X was in many ways Apple burning a bridge."

That point certainly wasn't being missed by me... :)

If anything, it appears Apple itself somehow failed to anticipate the repercussions of their move. And, I think anyone who really believes Apple doesn't care is in denial. The very public mistakes the company has made with regard to X may not ultimately damage Apple financially in any significant way, but they have certainly damaged Apple's reputation.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new Creative Cow Podcast: Bringing "The Whale" to the Big Screen:
http://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfit...

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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