Re: Bunim/Murray chooses Avid

I think the only surprising part of this announcement is how soon they did it. I didn't think they'd do it for another year. But going to Avid was inevitable. And not surprising. I don't think anyone on this forum is surprised by that. WE all know that Apple will lose a lot of broadcast houses because of FCX. Yes, and handful of people will get by with it, but a majority of broadcast TV shops will move from FCP to Avid.

But again...since we are the 2%...Apple really doesn't care. Those 100 seats that Bunim/Murray has is nothing to them. They'll make that up in 1000 sales to people in other arenas that will use FCX.

Although it was Bunim/Murray's adoption of FCP that got a huge ball rolling to establish FCP in this town (L.A.). To see them go back will make the ball start to roll in the opposite direction.

Shane
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