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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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Chris HarlanRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 6:27:20 pm

[Bret Williams] "Broadcast and Film will go back to Avid, where Avid still had a large share anyway. "

Certainly. The posible wedge, here in LA, is promotions and commercials, especially among the boutiques who have Creative Directors that come from a Web background instead of television. A lot of those folks have been quietly lobbying for Premiere because it seems to them an appropriate offshoot of After Effects. A lot of these folks also hate Apple for the whole Flash banishment on Mobile Computing.

My money is on Avid, however, but I would be happy with both. It would be nice for Avid to have some solid competition. Media Composer atrophied like crazy until FCP started biting it on the butt.


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