Re: Bunim/Murray chooses Avid

I loved Steve Jobs, and I can't imagine Apple to in any way be better off without him, but I think the FCP decision was just a larger version of the single button mouse, the floppy-diskless computer, the numberpad-less keyboard, the flashless iPhone, dropping serial ports, etc. Some of these decisions pushed the industry forward while others (like 2 button mice) were minor inconveniences. But I think as Steve knew he was pretty ill he was trying to push his visions faster and faster but it was breaking down in the end. Lion needs a little more refinement and focus. The iPhone 5 got put off and plan B (4S) stepped in and that worked out pretty well, even if Siri is beta. And at the same time he/Apple decided to push the envelope on their Pro apps to the next planned stage of development. My guess is that iOS, the iPhone, and Lion were getting the most attention and things like the Pro Apps were being pushed but weren't quite ready and the transition (or lack thereof) hadn't been thought through. I think it's as simple as that. It would've been nice if we got a "Lion" version of FCP 8- Not so groundbreaking, a little buggy, some useless eye-candy, but in the end more powerful and the ability to open old projects.

With Steve gone I think we might see some changes. Steve was all about simplifying. He hated the keypad. He thought a two-button mouse was confusing. He probably thought the viewer and canvas was overkill too. But for better or worse, I think the engineers will have a little more say now. Let's hope we get a bluetooth keyboard with a number pad and some MacPros.