Re: Bunim/Murray chooses Avid

CS6 is their last shot. If they can refine Premiere Pro into something stable and a bit less clunky feeling they'll have a chance. I think they're destined to lose the battle in the end because Avid was already number two or on par with FCP installs with Premiere pretty far behind. Premiere would have to convince all the FCP houses to switch to them to make a tremendous impact. But it appears it's about split. So it'll probably be a 70% Aivd, 30% Premiere/FCP X world for awhile. Corporate is headed Premiere because it's freelancers can get up to speed and it's a relatively similar fit. Broadcast and Film will go back to Avid, where Avid still had a large share anyway. Most corporate production seems to have forgotten Avid altogether.