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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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Chris HarlanRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 5:42:11 pm

[David Roth Weiss] "Choosing Avid was a no-brainer and really no big surprise. There really is no other choice for companies like Bunim/Murray. As I've said since June 22nd, 2011, L.A. will soon be all Avid, all the time."

Totally agree. And I've been moving back that way since then. This is the kind of official announcement, though, that gets things rolling. Our train is being called, as it were. I'm guessing that by this time next year, I'll be doing a lot less FCP work. I was hoping things would stretch out a little longer. It is also probably one more reason to think that my next machine--laptop or Workstation--is a Dell or an HP.

What would be an interesting wrench for me is if Adobe can convince a few major boutiques to throw in with Premiere because of their deep involvement with After Effects. I would be happy to see some competition remain here-abouts.


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