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Re: Bunim/Murray chooses Avid

COW Forums : Apple FCPX or Not: The Debate

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Andy FieldRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 4:50:17 pm

Not surprising - most of our network clients have now abandoned FCP for AVID (we have to deliver programs in an AVID timeline and Autoduck and Boris Transfer are unfortunately hit or miss)

These broadcast clients because need to produce programs today not some time in the future when Apple gets around to bringing the latest version of FCPX up to par with what they had less than 6 months ago.

Yes they know the argument "but FCP 7 still works" Unfortunately something along the way will break it (Lion software update to come?) - there's no development or support for new formats...and Premiere and Avid can now do real time with no transcode on so many more formats. That seems to be the only thing going for Final Cut X...

It would be great if all the terrific plug in companies would port their fine work to AVID and Premiere.

What on earth was Apple thinking?

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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