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Re: Blackmagic to buy AVID (My Speculation Only)

COW Forums : Apple FCPX or Not: The Debate

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Gary HazenRe: Blackmagic to buy AVID (My Speculation Only)
by on Dec 30, 2011 at 4:23:55 pm

[Craig RussillRoy] "So when Blackmagic buys AVID and slashes it to $299 what impact is that going to have on the FCPX market ?"

I don't think BMD, Avid or Adobe is interested in competing with Apple's price point. They will let Apple have the consumer market and focus on the professionals.
*** Cue rant from Bill Davis about the use of the term "professionals" ***

A better question:
What has the FCPX debacle done for Avid?

Take a look at the BMD home page: http://www.blackmagic-design.com/
Featuring Terranex, DaVinci and 2 mentions of Avid. Nothing about FCP or Apple. Times have changed indeed.

If Avid manages to get their share price headed in the right direction they will owe Apple a Thank You card at the end of the year. Perhaps Dennis Radeke has already sent them a Thank You card on behalf of Adobe.


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