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Re: New blog post from Philip Hodgetts. Worth the read.

COW Forums : Apple FCPX or Not: The Debate

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Herb SevushRe: New blog post from Philip Hodgetts. Worth the read.
by on Dec 20, 2011 at 10:37:00 pm

[Steve Connor] "Good or bad, Apple are in the business of re-inventing conventions, someone has to at least try and shake things up a bit."

This whole "shake things up a bit" argument has always sounded a little silly to me. If you want to shake things up I would suggest a good wood roller coaster - the Cyclone in Coney Island would do nicely for that.

Successful companies seek to make useful products, and if they've made a useful product they try to make it better. I don't think Apple was trying to shake things up - they already knew what they had, they had tested the UI on Imovie. They were simply trying to redefine their market - out with the upper 5%, in with the theoretical hordes of new users for their simplified workflow.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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