Re: New blog post from Philip Hodgetts. Worth the read.

Sorry. Semantics I guess. I don't see commercials, corporate communication, or sitcoms for that matter as "stories." That doesn't mean I don't think it's intrinsically artistic at all or that any type of editing is more artistic that the other. Often I feel that the "make something out of nothing" corporate crap is the most challenging. Obviously something well thought out and planned before it ever hits my desk is the easiest and garners the most praise, yet the storytelling essentially writes itself. I guess I see a lot of what I do as an editor as communicating. And the art is in the clear presentation of the message. But hey, if thats a story, so be it. I just think as of late "editing" has been replaced with "storytelling" a bit too often like it's the catchy new buzzword.