Re: New blog post from Philip Hodgetts. Worth the read.

[Oliver Peters] "True, but there's nothing inherently wrong with a company defending its product designs or points-of-view. And "antenna-gate" really isn't a great example (though it provides great fodder for levity), because Apple got plenty of push-back. They offered a remedy and subsequently altered the design."

I believe the point being made was that the design was altered in the next version the 4s. Those with the iPhone4 were told that the problem was imaginary and here's your phone condom to make everything all right. That was a P.R. disaster and worthy spin of some pathetic political party, not Apple.

As I said in another post, we should expect more of this. This is the Tim Cook way... bring everything to market faster. At some point you start out driving your headlights and you begin to have a string of less than stellar releases... like the iPhone 4... FCPX, OSX Lion, and iCloud. Forget any perceived shortcomings, they all had major defects that made it past testing and into the public release. In the past, that wouldn't have happened with Apple. As Dylan said, "the times they are a changing".

Too be fair to Apple, this isn't unique to them. Mercedes went from #1 in quality to a severe drop, until they publicly admitted it, and then increased the product testing cycle back to what it was before they release a product to the public. Maybe Apple will make the same decision at some point?

Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com

"Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things." - Winston Churchill