Re: New blog post from Philip Hodgetts. Worth the read.

[Jeremy Garchow] "X greatly streamlines the organization and prep phases, even getting to the first cut. Ironically, finishing is a slower process as the control isn't quite there yet, and learning the new interface will cause some slow downs as we learn more and more efficiencies. I do find the first "80%" does go much faster, though.
"

Since when was the act of editing a slice and dice best answered by a tool that does the three quarters tomato chopping and dicing?

how great a tool is that?

what in gods name? is the last 20%? useless? or the last 10%? or the last 5%?

remember here - that is defending utilitarian editing - on some level so does bill. although bill just appears to hate good editors more.

neither really care that this is brain damaged editing brought on to the main stage by cupertino - a crowd who couldn't care if editing, design, craft or our entire community died by fire.

cupertino are the people being defended - not the software - cupertino - a group of people who would collectively sell your mother, her dog, and the dogs kennel down the river to make a single dollar.

that is apple. they only exist to make money. they have no other prerogative.

this - for once and for all - is not a professional piece of kit, its not meant to be, and amazingly it bears no relation to professional software. the metaphors are moronic, it is completely beholden to imovie, its not particularly well made, nobody in the horrible professional sphere can touch it - this software does not exist. The events are from iphoto, the magnetic timeline is from imovie, I'm really asking -

what. are. we. doing. here?

This software is not realistically discussed or employed professionally. Not on any scale anywhere. Its not. FCP is dead and we are left having a weird , truly heartfelt conversation courtesy of a black sociopathic fruit company that would see us all burn without a single blink.

everything else aside, apple are not good people.

Apple are not a good company. they are more than able to act in the psychological manner of every other modern corporation.

they lack empathy.

Apple are, in no way unusually, collectively, and as america's biggest company, in the fashion of our times - sociopaths/psycopaths.

Apple became sociopaths a while ago.

It's why we're all so confused, we remember a lesser apple, it had smaller blood - but as corporations are/are not people - scale breeds psycopaths.

apples regard to duty of care for editing is near psychopathic in its complete disdain.

they have no emotional core. If they had a dog, it could be burnt in front of them and editing software is, relatively, a piece of toilet paper.

Apple are near flat out sociopaths at least. As an individual in operation, we are dealing with a sociopath. no empathy, no memory.

Apple are bad people.

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promo producer/editor.grading/motion graphics