[Jason Jenkins] "Define "Avid gig"?"
A job requiring an Avid (or other high end editing app...FCP 7 included) to get the job done. One that requires a professionals touch, and has certain technical aspects that only high end NLEs can provide. And one that typically pays a respectable rate, because of the high end nature of the work.
An "iMovie job" is typically very low end with little to no consideration given to technical aspects, and one that might pay, but pay very little. The fact that the director did the rough cut themselves only adds to prove that point more...save money by doing the rough themselves. On a free editing app they can use with their MacBook.
Think of it. When someone says "we need an editor to help finish a project. It was cut with iMovie," what image enters your mind as to what level of production this project is? Opposed to "we need an editor to help finish a project. It was cut with Avid Media Composer." What image does that bring to your mind as to the level of production?
It is cool that there now is a tool that can take someone's rough they did with iMovie and put it into an environment with more controls. Cool that you were able to get it done. FCX trumped Avid in this one case. It was the right tool for the right job. Glad they gave us this tool to be able to do that.
But very sorry that they killed the pro app in order to give us the ability to work on people's iMovie projects...
Shane
Little Frog Post
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